Lynx to be official golf club at Women's British Open
Lynx will be the Official Golf Club of the Ricoh Women’s British Open for the next three years.
The agreement signals the brand’s long-term intent to build a strong UK-based golf equipment business and is a step nearer to its goal of becoming the premier brand in ladies golf.
Under the terms of the agreement, Lynx becomes the Official Golf Club at the event when it takes place at The Royal Birkdale Golf Club, Southport, on July 10-13.
“Becoming the leading equipment brand in the ladies’ market is just one of the goals we have for Lynx in a long-term vision for our brand,” said Lynx Golf UK managing partner, Stephanie Zinser.
The success and development of the ladies game is extremely important to us and we are delighted to be playing a key role in its future “This is a huge leap forwards and demonstrates the level of commitment and investment we are prepared to put behind Lynx in the next few years.
“The success and development of the ladies game is extremely important to us and we are delighted to be playing a key role in its future by being a partner in this high profile event.
“The decision to support Ladies’ European Tour player and rising star Lydia Hall was the first step in this direction and we are consolidating and strengthening our intent with this next relationship.”
Lynx will now have the right to use the official title and championship logos in its marketing and enjoy significant exposure through the golfing world media channels, as well as staging an exclusive visitors’ putting clinic and trick shot demonstration during the Ricoh Women’s British Open.
Ross Hallett, IMG tournament director, said: “We are delighted at this new partnership with Lynx Golf and we are excited about the long term opportunities that this brings to both parties.
“Lynx Golf has a strong tradition with ladies’ golf as well as being an innovative and high quality brand, which mirrors the values of the Ricoh Women’s British Open very nicely. We look forward to working together.”
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